SparkLayer B2B & Wholesale
Offers a powerful suite of B2B features that integrate directly into an existing Shopify store, enabling merchants to manage wholesale and direct-to-consumer sales from a single, unified backend to scale their brand.
About this app:
SparkLayer is engineered to solve a core challenge for growing brands: managing B2B and D2C sales without running two separate businesses. The platform's design facilitates the integration of a full-featured wholesale portal directly into an existing Shopify store. This empowers merchants to offer tiered pricing, custom payment terms, and bulk ordering capabilities, all while maintaining a single source of truth for inventory and orders, thereby building a scalable foundation for brand growth and enhanced customer loyalty across all sales channels.
Categories:
Key Attributes:
The GetEcomTools Verdict
Our Take:
"SparkLayer excels at providing seamless B2B functionality within a unified storefront, but merchants scaling complex operations should note the demand for more advanced native features to fully realize their growth potential."
Best for:
Brands aiming to consolidate their D2C and B2B channels onto a single, cohesive Shopify storefront to create a consistent, loyalty-driving brand experience.
Key Consideration
Merchants who require immediate, out-of-the-box Shopify POS integration for a physical retail presence, as this functionality is not currently a native feature.
Performance Snapshot
Overall Performance
The platform's capabilities enable a robust wholesale experience, effectively transforming a standard storefront into a powerful B2B portal that fosters brand consistency and customer loyalty across both D2C and B2B channels.
Core design principles support a seamless integration with existing Shopify themes and external systems like ERPs, creating a unified backend that enhances operational efficiency for scaling brands.
Analysis of the architecture reveals a well-designed and customizable interface, empowering merchants to craft a user-friendly B2B journey that aligns with their brand identity and elevates the customer experience.
The system's framework positions it as a comprehensive solution, though analysis indicates opportunities to expand native capabilities in areas like POS integration and advanced invoicing. This is a key consideration for merchants planning for complex, multi-channel growth.
Pros & Cons Report
Key findings from our analysis, organized for review.
Pros
Seamless Integration
The app's core design facilitates a powerful, unified storefront where B2B and D2C operations coexist. User data strongly indicates that this integration is not just functional but elegant, allowing merchants to manage complex wholesale pricing, ordering, and customer groups from a single Shopify backend. This capability is crucial for building a cohesive brand identity and streamlining operations, empowering merchants to scale efficiently without the overhead of a separate wholesale platform.
Intuitive Interface
The platform provides a customizable and user-friendly B2B interface that enhances the wholesale purchasing experience. Evidence suggests that both merchants and their B2B customers find the system easy to navigate, which is a significant factor in driving adoption and reducing friction. By offering a clean, modern UX, the app helps merchants elevate their brand perception and foster stronger, more loyal B2B relationships.
Cons
Advanced Feature Gaps
Analysis of user feedback highlights consistent requests for more advanced, native B2B features, such as direct Shopify POS integration, built-in invoicing, and enhanced sales agent tools. While the current feature set is robust for many, merchants with complex, multi-channel operations may find these gaps require workarounds. The presence of these specific requests suggests the platform has a highly engaged user base pushing its boundaries, which can be a positive indicator of a strong core product that users want to grow with. Therefore, we advise merchants with these specific needs to evaluate their roadmap and confirm the app's development timeline aligns with their scaling strategy.
Order-Based Pricing
The app's pricing tiers are structured with explicit monthly order limits, which directly ties cost to usage. While this model can be predictable, it may create friction for businesses with high-volume, low-margin wholesale models, as scaling order counts necessitates upgrading to a higher-priced plan. This structure is a strategic trade-off, favoring value-per-order over raw volume. Therefore, we advise high-volume merchants to model their projected order counts against the pricing model to ensure long-term cost-effectiveness.
The Deep Dive
In-depth analysis, verified data, and answers to common questions. This is the research annex where we show our work.
The pricing model is structured around order volume, directly linking cost to B2B sales activity.
The pricing structure offers a clear entry point for brands new to B2B, with costs scaling alongside order volume. The significant jump in features and support to the 'Pro' and 'Enterprise' tiers indicates a model designed to support businesses as they mature their wholesale operations. This model is ideal for growth-focused brands that can align their increasing B2B revenue with the predictable tier-based costs, ensuring profitability as they scale.
Enterprise
Free
Enterprise
Usage & Quotas
Included
Upgrade plan for more
Included
Upgrade plan for more
Key Features
- All features from 'Pro'
- Systems & API integration support
- Dedicated expert onboarding engineer
- 24/7 Service Level Agreement (SLA)
Starter
$49.00
/ monthly
Usage & Quotas
50
/ monthUpgrade plan for more
Key Features
- Access to 100+ B2B features
- B2B pricing (customize for customers)
- B2B payments (e.g. net terms, invoicing)
- Quantity pricing, pack pricing, MOQs
- B2B discounts (e.g. % off, buy x get y)
- B2B login & registration page
- Fast setup & onboarding - go live ASAP
Growth
$149.00
/ monthly
Usage & Quotas
100
/ monthUpgrade plan for more
2
/ monthUpgrade plan for more
Key Features
- All features from 'Starter'
- Custom file uploads (e.g. PDFs, Docs)
- Advanced discounts (shipping discounts)
- B2B invoices (download PDFs online)
- Inventory location support
Pro
$299.00
/ monthly
Usage & Quotas
150
/ monthUpgrade plan for more
5
/ monthUpgrade plan for more
Key Features
- All features from 'Growth'
- Templates (customize notifications)
- Quoting Engine (request/approve quotes)
- Allow customers to create teams
- API for integrations (e.g. ERPs, custom)
1.What is SparkLayer's primary function for a Shopify store?
SparkLayer transforms your existing Shopify store into a powerful, full-featured B2B and wholesale solution. It enables you to manage both D2C and B2B sales from a single backend, creating a unified storefront that streamlines operations. This core capability is detailed in its Seamless Integration with Shopify.
2.How does SparkLayer provide customer support?
SparkLayer provides exceptional customer support and expert onboarding to ensure you get live quickly. The team is consistently praised for being responsive, knowledgeable, and helpful with everything from initial setup to custom requests. This high level of support is a key component of the app's value, as noted in the list of features.
3.Is the SparkLayer interface easy for my B2B customers to use?
Yes, SparkLayer provides a highly intuitive and user-friendly interface designed specifically for the wholesale purchasing journey. The clean and modern design reduces friction, making it simple for your B2B customers to place orders and manage their accounts. This focus on an Intuitive Interface helps elevate your brand and build customer loyalty.
4.What are the main benefits of a unified B2C B2B storefront in 2025?
A unified storefront allows you to manage all sales channels from one backend, which is critical for operational efficiency and brand consistency. SparkLayer's design ensures a single source of truth for inventory and orders, providing a scalable foundation for growth. This Seamless Integration is a primary advantage for scaling brands.
5.How does SparkLayer's pricing model work?
SparkLayer's pricing is tied directly to your B2B order volume, allowing costs to scale predictably with your wholesale business growth. This model provides a clear entry point for new wholesalers and offers advanced features on higher tiers for maturing operations. You can review the specific tiers in the pricing analysis.
6.What is the value of upgrading to a paid SparkLayer plan?
Upgrading to a paid plan unlocks the app's full suite of over 100 B2B features, including custom pricing, payment terms, and order quantity rules. The tiered structure is designed to support your growth, with higher plans adding sales agent tools and API access for integrations. The complete pricing analysis details the features available on each plan.
7.How can my customers place large or repeat B2B orders efficiently?
Your B2B customers can use the CSV order upload feature to instantly populate their cart with large orders using just SKU and quantity columns. This tool streamlines the bulk ordering process, saving time and encouraging repeat business. This is one of several strategies outlined in the merchant playbooks.
8.Does SparkLayer integrate with ERP systems like SAGE300?
Yes, SparkLayer is built to integrate with external systems like ERPs through its API, which is available on the Pro plan. This allows you to create a deeply connected backend for seamless inventory and order management. The full list of features provides more detail on integration capabilities.
9.Is SparkLayer a good alternative to Shopify Plus for B2B?
Yes, SparkLayer provides a comprehensive B2B feature set that serves as a powerful and cost-effective alternative to upgrading to Shopify Plus for wholesale capabilities. It allows you to add a robust wholesale channel to any Shopify plan, maintaining a single store. This approach is a key part of its Seamless Integration strategy.
10.How does SparkLayer handle custom pricing for different B2B customer groups?
SparkLayer allows you to create and assign unique price lists to different customer groups with precision. You can implement tiered pricing, volume discounts, and even customer-specific pricing rules. This flexibility is a core part of the app's B2B functionality, detailed in the audited features.
11.What's the best way to improve the B2B user experience on my Shopify store?
The best way to improve the B2B user experience is by providing a dedicated, easy-to-navigate portal for wholesale customers. SparkLayer achieves this by integrating a clean, customizable, and mobile-friendly interface directly into your store. This focus on an Intuitive Interface ensures a professional and frictionless journey for your B2B buyers.
12.How long does it take to set up SparkLayer?
You can have your B2B site up and running in a very short time, with many merchants going live within hours or days. The app is designed for a fast setup, and the process is supported by clear documentation and an expert onboarding team. This streamlined implementation is a key part of the list of features.
13.What data does SparkLayer access from my store?
SparkLayer accesses only the data necessary to provide its B2B functionality, such as product information, customer tags, and order data. All data is handled securely and is used to power features like custom pricing and B2B order processing within your store's ecosystem. You can learn more in the audited features section.
14.What are the best strategies for scaling B2B operations on Shopify in 2025?
The best strategies involve automating processes and providing a self-service portal for your wholesale customers. SparkLayer enables this by allowing you to manage complex pricing, ordering, and customer groups from one place. For specific tactics, explore the merchant playbooks.
15.How does SparkLayer empower my sales team to manage B2B accounts?
SparkLayer includes sales agent ordering tools that allow your sales reps to manage B2B customer accounts directly. Agents can place orders on behalf of customers, manage accounts, and use sub-accounts for larger clients. This feature is available on the Growth plan and higher, as shown in the pricing analysis.
16.Can SparkLayer handle international B2B sales with multi-currency?
Yes, SparkLayer supports international B2B commerce through multi-language capabilities and B2B multi-currency features. It integrates with Shopify Markets to provide a localized experience for your wholesale buyers around the world. These internationalization tools are a core part of the audited features.
17.How does SparkLayer enforce order minimums and quantity rules?
SparkLayer allows you to enforce a variety of quantity rules, including minimum order quantities (MOQs), pack sizing, and order limits. These rules are applied automatically at the customer or product level to ensure your wholesale requirements are met. This is a key B2B pricing and ordering feature detailed in the list of features.
18.What is the process for migrating to SparkLayer's wholesale portal for Shopify?
Migrating to SparkLayer involves integrating the app with your existing Shopify store and configuring your B2B settings, a process supported by their onboarding team. Users migrating from platforms like WooCommerce find they can quickly set up a more powerful and integrated solution. The focus on Seamless Integration makes this transition straightforward.