WOD: PreOrder Now
Offers a straightforward way for merchants to implement and manage pre-orders, turning out-of-stock situations into revenue opportunities and helping to forecast demand for new product launches.
About this app:
WOD: PreOrder Now is designed to help merchants transform inventory gaps into strategic advantages. The platform's core capabilities allow you to replace 'Sold Out' buttons with actionable 'Pre-Order' options, ensuring continuous revenue flow and clear communication with your customers. This empowers brands to manage demand for upcoming collections, mitigate supply chain delays, and build a loyal customer base by providing transparency and securing sales before products even arrive.
Categories:
Key Attributes:
The GetEcomTools Verdict
Our Take:
"While the app offers a remarkably intuitive setup for launching pre-order campaigns, merchants should be aware of potential technical instability that can disrupt the customer experience and require close monitoring to protect brand equity."
Best for:
Best for emerging brands and merchants with straightforward storefronts who need a simple, effective tool to capture revenue from out-of-stock items or new product drops.
Key Consideration
Stores with highly customized themes or complex app ecosystems should reconsider, as the potential for technical conflicts could undermine the seamless experience needed to build unwavering customer loyalty.
Performance Snapshot
Overall Performance
Analysis of the architecture reveals significant stability concerns, as evidenced by reports of critical bugs and theme incompatibilities. These issues can directly impact core store functions and the customer checkout process, representing a critical risk that merchants must consider. For more details, see our analysis on app stability.
The system's framework positions its entry-level plans as accessible, but the overall value is a key consideration due to reports of unclear billing practices and pricing models that may not scale favorably for all business types. Merchants should carefully review the pricing model to ensure it aligns with their long-term growth strategy.
Core design principles support effective pre-order campaigns and sales generation. However, achieving consistent management requires navigating potential system instabilities that can affect order tagging, making it a key area for strategic oversight to ensure a seamless customer experience.
The platform's capabilities enable a very intuitive initial setup for basic pre-order functions. This ease of use is counterbalanced by reports of configuration difficulties and a challenging user experience for more advanced settings, suggesting a need for merchants to budget time for potential troubleshooting to maintain a high-quality storefront experience.
Pros & Cons Report
Key findings from our analysis, organized for review.
Pros
Intuitive Setup
The app is consistently praised for its straightforward and intuitive setup process. Merchants report being able to quickly implement pre-order functionality, often without needing technical assistance, which is crucial for agile brands looking to capitalize on product launch momentum and build customer loyalty from day one.
Effective Management
Core features provide robust tools for managing pre-order campaigns and out-of-stock scenarios effectively. The platform enables clear communication with customers through customizable badges and messages, helping to secure sales that might otherwise be lost and fostering the trust needed for long-term brand equity.
Cons
App Stability
Analysis reveals a pattern of significant technical issues, including theme incompatibilities, site crashes, and bugs that can incorrectly process orders or cause settings to reset after updates. While these may be side effects of an evolving feature set, they pose a direct risk to sales and brand reputation by creating a disruptive customer experience. A more stable release process would allow merchants to fully leverage the app's power to scale their pre-order operations confidently. Therefore, we advise merchants with complex themes to test thoroughly in a staging environment before going live.
User Experience
While initial setup is simple, some users report a challenging experience with more advanced configurations and a slow-loading pre-order button that can confuse customers. This friction can lead to shoppers placing orders before realizing an item is a pre-order, undermining the goal of transparent communication. Optimizing the app's loading performance is a key pathway to ensuring a seamless journey that reinforces customer trust. Therefore, merchants should verify the app's performance on their live site to ensure it meets their standards for a high-quality storefront experience.
The Deep Dive
In-depth analysis, verified data, and answers to common questions. This is the research annex where we show our work.
The pricing model offers a free entry point but primarily scales based on Shopify plan level.
The pricing structure provides a no-cost entry point for testing the core functionality on a single product, which is ideal for validating the tool's fit. The subsequent tiers are aligned with Shopify's own plan levels, suggesting a 'grow-with-you' model. However, the feature set across paid tiers appears largely similar, indicating the price increases are tied more to store size than to unlocking significant new capabilities. This model best suits merchants who are comfortable with the core feature set and anticipate scaling their Shopify plan, allowing them to build brand loyalty through consistent pre-order offerings.
Free Plan
Free
Free Plan
Usage & Quotas
1
/ monthUpgrade plan for more
Key Features
- Mixed Cart Warning
Shopify Basic
$19.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- Collection page badges
- PreOrder Discount Feature
- PreOrder by product tag
- Partial Payments
- Live Support
Shopify Grow
$39.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- Collection page badges
- PreOrder Discount Feature
- PreOrder by product tag
- Partial payments
- Live Support
Shopify Advanced
$59.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- All features from 'Shopify Grow'
- Dedicated Success Manager Support
1.What is WOD: PreOrder Now primarily used for?
WOD: PreOrder Now is used to replace 'Sold Out' buttons with 'Pre-Order' options, allowing you to capture revenue from out-of-stock items and new product launches. This capability is central to its design for effective management of inventory and sales.
2.How easy is the preorder setup with this Shopify app?
The app provides an exceptionally easy and fast setup process, enabling you to launch a preorder campaign in minutes without technical assistance. This focus on a user-friendly process is a core aspect of its intuitive setup.
3.Can I customize the look of the preorder button and badges?
Yes, you can fully customize preorder buttons, badges, and messages to match your store's branding and maintain a consistent customer experience. A complete overview of customization options is available in the audited features list.
4.How does the app handle mixed carts with both in-stock and preorder items?
The app automatically displays a clear alert to customers when their cart contains a mix of in-stock and preorder items. This feature is designed to manage customer expectations effectively, and you can find more strategies in the merchant playbooks.
5.What is the main benefit of upgrading from the Free plan to a paid plan?
Upgrading from the Free plan unlocks the ability to manage unlimited preorder products and access advanced features like collection page badges and preorder discounts. The full breakdown of what each tier offers is detailed in the pricing analysis.
6.How does the WOD: PreOrder Now pricing model work?
The pricing model is designed to scale with your business, with tiers aligned to your store's Shopify plan level. This structure ensures the app's capabilities grow alongside your brand, as outlined in our complete pricing analysis.
7.Does WOD: PreOrder Now work with Shopify's core platform features?
Yes, the app integrates directly with Shopify and expands on its native capabilities by offering more granular control. It provides advanced options like auto-discounts and specific payment capture settings, with tips available in the merchant playbooks.
8.Can I use WOD: PreOrder Now to support my Facebook Ads campaigns?
Yes, the app is highly effective for supporting paid ad campaigns by allowing you to continue selling even when a product is out of stock. This helps maintain your return on ad spend (ROAS) and ensures you can boost sales with backorders without pausing your advertising.
9.How can this app help manage demand for a new product launch in 2025?
The app is ideal for managing new product launches by allowing you to schedule preorder campaigns and set quantity limits. This helps you accurately forecast customer demand and manage inventory for new collections, which is a key part of its effective management toolset.
10.What's the best way to handle supply chain delays without losing sales?
The best way is to transform delays into a sales opportunity by using the app to switch from 'Sold Out' to a 'Pre-Order' button. This strategy ensures you capture revenue and maintain customer interest, leveraging one of the app's core audited features.
11.Can I offer discounts specifically for pre-order items?
Yes, paid plans include a Pre-Order Discount feature that allows you to incentivize early purchases. This is a powerful tool to increase conversion rates for your pre-sale campaigns, with more strategies available in the merchant playbooks.
12.How quickly can I set up my first preorder campaign?
You can launch your first preorder campaign in just a few minutes. The app is built for a rapid, straightforward implementation so you can start generating sales immediately, which is a key benefit of its intuitive setup.
13.What data does WOD: PreOrder Now access from my Shopify store?
The app accesses the necessary product, order, and customer data required to manage the preorder process, such as updating product pages and tagging sales correctly. It operates securely within Shopify's standard data access framework, and its functions are detailed in the list of features.
14.What are the best strategies for ensuring preorder theme compatibility in 2025?
The best strategy is to use a modern Shopify theme and test the app thoroughly in a staging environment before launching. The app is designed for broad compatibility, and this approach ensures a high-quality storefront that aligns with its positive user experience goals.
15.How can growing stores use WOD: PreOrder Now for advanced backorder management?
Scaling brands use the app to automate backorder management by setting clear shipping expectations and capturing sales continuously, even during stockouts. This transforms potential lost revenue into a predictable sales pipeline, a core benefit of its effective management tools.
16.What are the best ways to use partial payments to boost sales with backorders?
The partial payment feature, available on paid plans, is ideal for increasing conversions on higher-priced items by lowering the initial customer commitment. This makes it easier for shoppers to secure their preorder, a powerful strategy detailed in the merchant playbooks.
17.How does WOD: PreOrder Now compare to Shopify's native preorder function for 2025?
WOD: PreOrder Now provides more advanced and flexible features than Shopify's native function, including superior tools like mixed cart alerts, automatic payment capture, and specific preorder discounts. You can review the complete list of features for a full comparison.
18.Can I manage pre-orders for specific product variants, like sizes or colors?
Yes, the app provides granular control to enable pre-orders at the individual variant level. This allows you to continue selling in-stock sizes or colors while taking pre-orders for sold-out options, offering maximum flexibility for your inventory.
19.How does the app ensure customer clarity on preorder shipping timelines?
The app ensures clarity through customizable badges, on-page messages, and cart alerts that clearly inform customers an item is a pre-order and provide estimated shipping timelines. This transparency is a key part of its intuitive setup and helps build long-term customer trust.